Serta

Serta, Serta Intelligence Partner, is a Mexican market intelligence agency. Its work helps companies learn, with evidence, what happens at their points of sale and in their market.

Among its published lines is mystery shopping, which the agency itself describes as undercover evaluation: hidden shoppers, sometimes with concealed cameras, who record the real purchase and service experience. It is covert observation applied to commercial quality control.

The agency combines that line with market studies, point-of-sale audits and competitor analysis.